Located in the heart of Southern California, Mission Viejo is known for its lush greenery, modern amenities, and beauty. It was one of the nation's first planned communities, founded in the late 1960s. Now, it's a great place for tourists with its array of activities and events.
So why aren't you attracting guests in the off-season? It's likely vacation guests don't realize the rental property is available. Maybe you're not catering to their needs.
Want to generate more bookings and rental income this season? Read on for the tips you need for success.
Target Niche Vacation Guests
Before developing a marketing strategy or special offerings, determine who you're trying to reach. Cater to a niche market of vacation guests, such as:
- Wedding groups/honeymooners
- Families
- Business professionals
- Sports teams
Appealing to a group's unique needs can make your short-term rental property more enticing. For example, perhaps you're trying to reach families. Provide kid-friendly snacks and games or mention nearby family-friendly events.
Once you define your target audience, update the property to meet their needs and expectations. These upgrades will make the property more attractive.
Improve the curb appeal, offer free WiFi, and implement smart home technology. For example, you can allow guests to enter using their smartphones. You won't have to worry about them losing the key or locking themselves out.
Offer Promotions and Packages
Increase bookings by offering off-season promotions and packages. Make your off-season rates too enticing to resist.
To remain competitive, research other vacation rental properties in the area. Consider the amenities they offer and nightly rates. Adjust your pricing strategy to appeal to guests first.
Market these packages using social media. Add location-specific hashtags to your captions to reach your target audience.
Be a Great Vacation Host
Try to go above and beyond as a vacation host. Offer a guest experience people will rave about online. You'll generate glowing reviews, which can encourage future bookings.
To offer better guest experiences:
- Inspect the property
- Utilize digital safety
- Deep clean the vacation rental
- Ensure comfort
- Stock up on guest essentials
- Install smart home devices
- Provide instructions and guest rules
Consider offering complimentary services. For example, you handle laundry or take guests sightseeing.
Try to remain available throughout each guest's stay. A property manager can respond to their needs on your behalf.
Enhance and Maintain the Rental Property
Enhance your vacation rental to make it more appealing to guests. Consider offering new amenities. Highlight these features using digital marketing.
Allow a property management company to keep up with routine maintenance. Schedule inspections every few months to make sure the property remains in good shape.
Start Attracting Guests in the Off-Season
Attracting guests in the off-season can help you remain competitive in today's vacation rental industry. Use these tips to reach more vacation guests. As you generate more stays, your ROI will rise.
Our team at PMI Mission Viejo is part of the number one property management country in the US. We can maximize your earning potential using proven strategies and state-of-the-art technology.
Rely on our 20 years of experience and industry expertise. Contact us for help with your vacation rental!
